its construction, Geneva has had a significant impact on the local economy
of Utah County. It has provided thousands of well-paying jobs and attracted
a number of ancillary industries, such as fabricating plants. After
more than forty years of operation, the plant was shut down in early
1987 due to a combination of factors: increased foreign competition,
higher labor costs, and the corporate policies of USX (formerly U.S.
Steel). It started up again later that same year under new ownership--Basic
Manufacturing and Technology of Utah, Inc.
Today, *Geneva faces the challenges of many "smokestack" industries competing
in a worldwide economy. By lowering production and labor costs, adopting
new technologies, and implementing new marketing and management strategies
the plant is working to retain its position as a profitable and important
industry in the state.