Almost from the outset the Grant administration was beset with hard times. Farming and agriculture, two of Utah main industries, slumped badly after World War I and deteriorated still further in the Great Depression of the 1930s. Using his eastern business and political contacts, President Grant maintained the financial solvency of Mormonism and such vital Utah industries as banking and sugar beet refining. Moreover, under his direction the Mormon Church established its welfare program that materially aided government relief. It is not too much to say that Grant's effects were pivotal in ameliorating Utah's hard times between the world wars.
There was a second emphasis to his administration. Commanding the national media unlike any other contemporary Utahn, Grant managed to alter long-standing negative stereotypes about Utah and her people. He frequently spoke before influential national groups, personally guided nationally prominent Americans through Utah, boosted Utah's tourism, and quietly assisted sympathetic Hollywood production such as Union Pacific and Brigham Young. Symptomatic of these public relations efforts, Grant cultivated the friendship of leading national opinion makers and visited U.S. presidents Warren G. Harding, Calvin Coolidge, Herbert Hoover, and Franklin D. Roosevelt in Washington, D.C.